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In the dynamic business world, a strong company culture is critical for success. It’s a powerful element that can shape an organization’s trajectory, influencing everything from employee engagement to financial performance. Today, we will delve into this topic, drawing insights from a thought-provoking article titled “Why You Need ‘Captains Of Culture.'”

The Power of Company Culture

But first, let’s answer an essential question: why does company culture matter? Research has shown that organizations with robust cultures deliver higher returns to shareholders. A strong culture catalyzes growth, leading to increased employee engagement, improved performance, and, ultimately, better earnings.

At first glance, it might seem like the CEO or top management should shape an organization’s culture. While it’s true that they play a pivotal role, there’s another group of equally vital individuals – the team captains. These people live out the values of empathy, collaboration, and trust every day, spreading them throughout their teams and making them the real architects of the company culture.

Think back to your days in sports. The team captains and the leaders weren’t on the payroll for the coaching staff. They were those in the trenches with you. They were grinding, making a difference every day.

The Impact of Team Leaders

Here’s a fact that might surprise you. According to Gallup, team leaders account for 70% of a company’s culture quality variance. That’s right, 70%! This statistic alone underlines the importance of having the right people in these influential roles.

So, how do we identify these ‘Captains Of Culture’? I suggest a democratic approach. Let team members have a say in who leads them. This process ensures the chosen captain has the team’s respect and trust and fosters a sense of ownership and commitment within the group.

Once selected, it’s essential to lay out clear responsibilities for these captains. Their primary task should be promoting behaviors that align with the company’s culture and vision. They are the internal team members selected by their peers to lead.

However, the role of a culture captain isn’t a one-and-done deal. Regular check-ins with team captains are crucial. They provide an opportunity to ensure progress, address concerns or feedback, and align with the company’s cultural objectives.

The Impact of Empowering Your ‘Captains Of Culture’

In essence, nurturing a team of individuals committed to enhancing your company’s culture can transform your work environment into a more positive and productive space. This shift benefits not only the employees but also significantly impacts shareholders and customers.

So, as we wrap up, remember this: the strength of your company culture lies not just with the CEO but with your informal team leaders as well. Identify them, empower them, and then sit back and see the difference they make!

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